Privacy policy for our social media channels
Data processing via social networks
We maintain publicly accessible profiles in various social networks. The individual social networks we use are listed below.
Social networks such as Facebook, Instagram, etc. generally have the ability to comprehensively analyze your user behavior when you visit their websites or sites with integrated social media content (e.g. like buttons or banner advertisements). Visiting our social media presences will trigger a number of processes which are relevant to data privacy. In detail:
When you log in to your social media account and visit us on this social media platform, the operator of this social media portal has the ability to associate this visit with your user account. However your personal data can also under certain circumstances be detected even if you are not logged in or do not possess an account with the social media portal in question. In such cases these data can be acquired for example via cookies which are stored on your terminal device, or by acquiring your IP address.
With the aid of data acquired in this way, the social media portal operator can create user profiles in which your preferences and interests are stored. In this way, advertising tailored to your interests can be displayed to you both within and outside of the respective social media presence. If you have an account with the social network in question, advertisements tailored to your interests can be displayed on all devices to which you are or have been logged in.
Please also note that we are unable to replicate all data processing activities on social media portals. Dependent on the provider, it may be that other processes are performed by social media portal operators. For details please refer to the terms of use and data privacy policies of the respective social media portals.
Legal basis
Our social media appearances are intended to guarantee an Internet presence which is as comprehensive as possible. This constitutes a legitimate interest within the meaning of Article 6, Para. 1, Letter f of the GDPR. The analytical processes initiated by the social networks may have deviating bases in law which must be specified by the social network operators (e.g. consent within the meaning of Article 6, Para. 1, Letter a GDPR).
Controllers and the assertion of rights
When you visit one of our social media appearances (e.g. Facebook), we are jointly responsible as controllers together with the operator of the social media platform for the data processing activities triggered by your visit. You may as a matter of principle assert your rights (to information, rectification, erasure, restricted processing, data portability and objection) both against us and against the operator of the social media portal (e.g. against Facebook).
Please note that despite sharing joint responsibility with the social media portal operator, we have no comprehensive influence over the data processing activities conducted by social media portals. The opportunities open to us are essentially dependent on the corporate policy of the respective provider.
Period of storage
Data acquired directly by us via our social media presence are erased from our systems as soon as the purpose for which they are stored ceases to apply, or when you call upon us to erase them, or you withdraw your consent to such storage or the purpose of storage ceases to apply. Cookies will remain stored on your terminal device until you delete them. Mandatory legal requirements – in particular specified storage periods – remain unaffected.
We have no influence over the duration for which data held by social network operators are stored for their own purposes. For details please refer directly to the social network operators (for example, you may consult their privacy policies, see below).
We have a Facebook profile. The provider of this platform is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified in accordance with the EU-US Privacy Shield.
We have entered into an agreement with Facebook regarding joint responsibility for the processing of data (a Controller Addendum). This agreement determines which data processing activities we are responsible for when you visit our Facebook fanpage and which are the responsibility of Facebook. You can view this agreement by following this link:
https://www.facebook.com/legal/terms/page_controller_addendum
You can set your advertising preferences independently via your user account. To do so, click on this link and log in:
https://www.facebook.com/settings?tab=ads
For further details please refer to the Facebook privacy policy:
https://www.facebook.com/about/privacy/
We have a Google profile. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google is certified in accordance with the EU-US Privacy Shield.
You can set your advertising preferences independently via your user account. To do so, click on this link and log in:
https://adssettings.google.com/authenticated
For further details please refer to the Google privacy policy:
https://policies.google.com/privacy
We have an Instagram profile. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details of how your personal data are processed, please refer to the Instagram privacy policy:
https://help.instagram.com/519522125107875
We have a LinkedIn profile. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified in accordance with the EU-US Privacy Shield. LinkedIn uses advertising cookies.
If you would like to deactivate LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
For details of how your personal data are processed, please refer to the LinkedIn privacy policy:
https://www.linkedin.com/legal/privacy-policy
We have a XING profile. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. For details of how your personal data are processed, please refer to the XING privacy policy:
https://privacy.xing.com/de/datenschutzerklaerung